International advertising : : realities and myths
書誌情報:International advertising : : realities and myths
/ edited by John Philip Jones.
Thousand Oaks, Calif. : : Sage Publications, , c2000.
412 p. : : ill. ; ; 24 cm.




  


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書誌詳細
形態412 p. : : ill. ; ; 24 cm.
注記Includes bibliographical references and index.
著者情報Jones, John Philip
ISBN9780761912446
件名LCSH:Advertising.
LCSH:Advertisingmediaplanning.
LCSH:Advertising,Comparison.
番号LCCN : PAUGV2694959-B

   
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