| 形態 | xiii, 140 p. : ill. ; 24 cm |
| 内容注記 | Ethical reasoning and ethical principles
Regulating the advertising environment : the role of the codes of ethics
Advertising and the community
Truth in advertising
Stereotyping : the commodification of identity
Endorsements and testimonials : it is all about credibility!
Target advertising and the ethics of time and space
The digital explosion
Ethical advertising
|
| シリーズ名 | Basic ethics in action
|
| 注記 | Includes bibliographical references (p. 123-129) and index |
| 出版国 | アメリカ合衆国 |
| 標題言語 | 英語 |
| 著者情報 | Spence, Edward, 1949-
Van Heekeren, Brett
|
| 分類 | LCC:HF5831
DC22:174/.9659 |
| ISBN | 9780130941213
|
| 件名 | LCSH:Advertising -- Moralandethicalaspects
|
| 番号 | LCCN : 2004005933 |