Advertising exposure, memory, and choice
書誌情報:Advertising exposure, memory, and choice
edited by Andrew A. Mitchell
Hillsdale, N.J. : L. Erlbaum Associates , 1993
vii, 349 p. : ill. ; 24 cm

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書誌詳細
刊年1993
形態vii, 349 p. : ill. ; 24 cm
シリーズ名Advertising and consumer psychology
注記Includes bibliographical references and indexes
"The chapters in this volume were originally presented at the eighth annual Advertising and Consumer Psychology Conference held at the Leo Burnett Company, Ltd. in Tronto during May, 1989."--Preface
出版国アメリカ合衆国
標題言語英語
本文言語英語
著者情報Mitchell, Andrew A., 1939-
Conference on Advertising and Consumer Psychology
分類LCC:HF5822
DC20:659.1/01/9
ISBN9780805806854
件名LCSH:Advertising -- Psychologicalaspects
LCSH:Consumers'preferences
LCSH:Persuasion(Psychology)
LCSH:Consumerbehavior
NCIDBA20756273
番号LCCN : 92011407

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