検索条件入力 ＞ 書誌詳細 ＞ Measuring psychological responses to media messages
書誌情報:Measuring psychological responses to media messages
/ edited by Annie Lang.
Hillsdale, N.J. : : L. Erlbaum Associates, , 1994.
x, 244 p. : : ill. ; ; 24 cm.


  


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書誌詳細
形態x, 244 p. : : ill. ; ; 24 cm.
内容注記Think-aloud and thought-list procedures in investigating mental processes / Michael A. Shapiro
Continuous response measurement (CRM) / Frank Biocca, Prabu David, and Mark West
Using eyes on
screen as a measure of attention to television / Esther Thorson
Secondary reaction-time measures / Michael D. Basil
What can the heart tell us about thinking? / Annie Lang
Electrodermal
measurement / Robert Hopkins and James E. Fletcher
Signal detection measures of recognition memory / Michael A. Shapiro
The time needed to answer : measurement of memory response latency /
Glen T. Cameron and David A. Frieske
Designing experiments that assess psychological responses to media messages / Bryon Reeves and Seth Geiger
Detection and modeling of time-sequenced
processes / James H. Watt
Measuring children's cognitive processing of television / Elizabeth Pugzles Lorch
Comments on setting up a laboratory / Annie Lang.
シリーズ名LEA's communication series
注記Includes bibliographical references and indexes.
著者情報Lang, Annie
件名LCSH:Massmedia -- Psychologicalaspects.
番号LCCN : DCLC9421911-B

   
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