| 刊年 | 2006 |
| G/SMD | リモートファイル |
| 形態 | 1 online resource (240 p.) |
| 注記 | Includes bibliographical references and index
A major transformation -- Confronting new worries -- Drawing on the past -- The Internet as test bed -- Rethinking television -- The customized store -- Issues of trust -- Envy, suspicion, and the public sphere
Restricted to subscribers or individual electronic text purchasers
We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history--or even by race, gender, and political opinions--what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life?Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing--pop-up blockers, spam filters, commercial-skipping video recorders, and other ad-evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse
Also available in print
Mode of access: World Wide Web
Title from title screen
Description based on PDF viewed 12/23/2015
URL:https://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=6267348(Abstract with links to resource) |
| 出版国 | アメリカ合衆国 |
| 標題言語 | 英語 |
| 本文言語 | 英語 |
| 著者情報 | Turow, Joseph
|
| ISBN | 9780262257114(: electronic bk)
|
| 無効/取消ISBN | 9780262201650(: electronic bk)
|
| 件名 | LCSH:Consumerprofiling
LCSH:Marketsegmentation
LCSH:Marketing
LCSH:Customerservices
|
| NCID | 6267348 |
| IDENT | https://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=6267348 |