| 刊年 | 2014 |
| G/SMD | リモートファイル |
| 形態 | 1 online resource (216 p.) |
| シリーズ名 | The MIT Press essential knowledge series
|
| 注記 | Includes bibliographical references and index
Introduction -- A telegraphic biography of a conceptual troublemaker -- When memes go digital -- Defining Internet memes -- Memes versus virals -- Unpacking viral and memetic success -- Meme genres -- May the excessive force be with you: memes as political participation -- When Internet memes go global -- Future directions for Internet meme research
Restricted to subscribers or individual electronic text purchasers
In December 2012, the exuberant video "Gangnam Style" became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video--"Mitt Romney Style," "NASA Johnson Style," "Egyptian Style," and many others. "Gangnam Style" (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience. In this book, Limor Shifman investigates Internet memes and what they tell us about digital culture. Shifman discusses a series of well-known Internet memes -- including "Leave Britney Alone," the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street's "We Are the 99 Percent." She offers a novel definition of Internet memes: digital content units with common characteristics, created with awareness of each other, and circulated, imitated, and transformed via the Internet by many users. She differentiates memes from virals; analyzes what makes memes and virals successful; describes popular meme genres; discusses memes as new modes of political participation in democratic and nondemocratic regimes; and examines memes as agents of globalization. Memes, Shifman argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular. Internet memes may be entertaining, but in this book Limor Shifman makes a compelling argument for taking them seriously
Also available in print
Mode of access: World Wide Web
Description based on PDF viewed 12/23/2015
URL:https://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=6658626(Abstract with links to resource) |
| 出版国 | アメリカ合衆国 |
| 標題言語 | 英語 |
| 本文言語 | 英語 |
| 著者情報 | Shifman, Limor
|
| ISBN | 9780262317696(: electronic bk)
|
| 無効/取消ISBN | 9780262525435(: electronic bk)
|
| 件名 | LCSH:Socialevolution
LCSH:Memes
LCSH:Culturediffusion
LCSH:Internet
LCSH:Memetics
|
| NCID | 6658626 |
| IDENT | https://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=6658626 |