形態 | xiii, 140 p. : ill. ; 24 cm |
内容注記 | Ethical reasoning and ethical principles Regulating the advertising environment : the role of the codes of ethics Advertising and the community Truth in advertising Stereotyping : the commodification of identity Endorsements and testimonials : it is all about credibility! Target advertising and the ethics of time and space The digital explosion Ethical advertising
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シリーズ名 | Basic ethics in action
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注記 | Includes bibliographical references (p. 123-129) and index |
出版国 | アメリカ合衆国 |
標題言語 | 英語 |
著者情報 | Spence, Edward, 1949- Van Heekeren, Brett
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分類 | LCC:HF5831 DC22:174/.9659 |
ISBN | 9780130941213
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件名 | LCSH:Advertising -- Moralandethicalaspects
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番号 | LCCN : 2004005933 |