関連資料一覧:(本学所蔵)
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件名:LCSH:Customerrelations
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| | 資料名 | 所蔵館 | 責任表示 | 出版者 | 出版年 | 所在 |
1 | | Administration as service, the public as client | 亀岡本館 | | Organistion for Economic Co-operation and Development | 1987 | 亀岡本館:書庫 OECD||A16 |
2 | | Aftermarketing : how to keep customers for life through relationship marketing | 亀岡本館 | Terry G. Vavra | Business One Irwin | | 亀岡本館:書庫 675.2||V49a |
3 | | Ein bedarfswirtschaftliches Marketingkonzept für öffentliche Unternehmen ( Schriften zur öffentlichen Verwaltung und öffentlichen Wirtschaft ) | 亀岡本館 | Bernd Stauss | Nomos | | 亀岡本館:書庫 335.7||St2b |
4 | | Building brands directly : creating business value from customer relationships | 亀岡本館 | Stewart Pearson | Macmillan Business | | 亀岡本館:書庫 675.2||P31b |
5 | | Culture and positioning as determinants of strategy : personality and the business organization | 亀岡本館 | Tony Ellson | Palgrave Macmillan | | 亀岡本館:書庫 675.2||E48c |
6 | | Customer engagement : contemporary issues and challenges : hbk , : pbk | 教員研究室 | edited by Roderick J. Brodie, Linda D. Hollebeek and Jodie Conduit | Routledge | 2016 | 教員研究室 335.9||C97 |
7 | | Customer engagement marketing | 教員研究室 | Robert W. Palmatier, V. Kumar, Colleen M. Harmeling, editors | Palgrave Macmillan | 2018 | 教員研究室 675||C97 |
8 | | Customer-focused management by projects | 亀岡本館 | Ronald Vaupel, Gernot Schmolke and Andreas Kruger, foreword by Hans-Ulrich Kupper | Macmillan | | 亀岡本館:書庫 336.1||V47c |
9 | | Customer relationship management : a databased approach [pbk.] | 亀岡本館 | V. Kumar, Werner J. Reinartz | John Wiley & Sons | | 亀岡本館:書庫 675||Ku35c |
10 | | Customer relationship marketing : get to know your customers and win their loyalty ( Marketing in action series ) | 亀岡本館 | Merlin Stone, Neil Woodcock and Liz Machtynger | K. Page in association with Marketing Magazine | | 亀岡本館:書庫 675||St7c |
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