関連資料一覧:(本学所蔵)
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件名:LCSH:LCSH:Advertising
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| | 資料名 | 所蔵館 | 責任表示 | 出版者 | 出版年 | 所在 |
1 | | Advertising : a framework | 亀岡本館 | W. Ronald Lane, J. Thomas Russell | Prentice Hall | | 亀岡本館:書庫 674||L23a |
2 | | Advertising age handbook of advertising | 亀岡本館 | Herschell Gordon Lewis, Carol Nelson, foreword by Rance Crain | NTC Business Books | | 亀岡本館:書庫 674.036||L59a |
3 | | Advertising worldwide : concepts, theories, and practice of international, multinational and global advertising | 亀岡本館 | Marieke de Mooij | Prentice Hall | | 亀岡本館:書庫 674||D56a |
4 | | Another one bites the grass : making sense of international advertising ( Adweek books ) | 亀岡本館 | Simon Anholt | J. Wiley | | 亀岡本館:書庫 674||A49a |
5 | | Building brands directly : creating business value from customer relationships | 亀岡本館 | Stewart Pearson | Macmillan Business | | 亀岡本館:書庫 675.2||P31b |
6 | | Encyclopedia of major marketing campaigns | 亀岡本館 | Thomas Riggs, editor | Gale Group | | 亀岡本館:書庫 674.253||E58 |
7 | | From those wonderful folks who gave you Pearl Harbor : front-line dispatches from the advertising war | 亀岡本館 | by Jerry Della Fermina, edited by Charles Sopkin | Simon and Schuster | | 亀岡本館:書庫 674||F18f |
8 | | Kleppner's advertising procedure | 亀岡本館 | Otto Kleppner, J. Thomas Russell, W. Ronald Lane | Prentice-Hall Internatinal | | 亀岡本館:書庫 674.01||K14k |
9 | | The new maximarketing | 亀岡本館 | Stan Rapp, Thomas L. Collins | McGraw-Hill | | 亀岡本館:書庫 675||R17n |
10 | | NTC's dictionary of advertising | 亀岡本館 | Jack G. Wiechmann | National Textbook Co. | | 亀岡本館:書庫 674||W72n |
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