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関連資料一覧:(本学所蔵)
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件名:LCSH:Advertising -- Psychologicalaspects
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 資料名所蔵館責任表示出版者出版年所在
1書影Advertising exposure, memory, and choice ( Advertising and consumer psychology )亀岡本館edited by Andrew A. MitchellL. Erlbaum Associates1993亀岡本館:書庫 674.1||A16
2書影Attention, attitude, and affect in response to advertising 亀岡本館edited by Eddie M. Clark, Timothy C. Brock, David W. StewartLawrence Erlbaum Associates1994亀岡本館:書庫 674.1||A95
3書影Brand sense : build powerful brands through touch, taste, smell, sight, and sound 亀岡本館Martin Lindstrom, foreword by Philip KotlerFree Press 亀岡本館:書庫 675.1||L63b
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