関連資料一覧:(本学所蔵)
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件名:LCSH:Advertising -- Psychologicalaspects
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| | 資料名 | 所蔵館 | 責任表示 | 出版者 | 出版年 | 所在 |
1 | | Advertising exposure, memory, and choice ( Advertising and consumer psychology ) | 亀岡本館 | edited by Andrew A. Mitchell | L. Erlbaum Associates | 1993 | 亀岡本館:書庫 674.1||A16 |
2 | | Attention, attitude, and affect in response to advertising | 亀岡本館 | edited by Eddie M. Clark, Timothy C. Brock, David W. Stewart | Lawrence Erlbaum Associates | 1994 | 亀岡本館:書庫 674.1||A95 |
3 | | Brand sense : build powerful brands through touch, taste, smell, sight, and sound | 亀岡本館 | Martin Lindstrom, foreword by Philip Kotler | Free Press | | 亀岡本館:書庫 675.1||L63b |
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